Because I said I would owes so much of our success to our full time, part time employees, and especially our volunteers. Thank you to everyone who has helped make this movement what it is and what it will become.
Founder & CEO
Alex Sheen is the Founder of because I said I would, the international social movement and nonprofit dedicated to the betterment of humanity through promises made and kept. Sparked by the loss of his father, Alex began sending promise cards to anyone who requested them at no cost. Since his father’s passing on September 4th, 2012, because I said I would has sent over 12.8M Promise Cards to over 153 countries. Alex’s commitment to the betterment of humanity has inspired millions around the world. The story of his promises have been shared virally throughout social media and international news.
Before his life as nonprofit leader, Alex was a Corporate Strategy Lead at Hyland Software, an organization featured in Fortune’s 2014 Best Companies to Work in the United States. As the youngest manager in a global company with over 1,500 employees, he established and managed Hyland’s corporate-wide Innovation Program. Alex decided to leave this life and pursue a life of philanthropy and service after the loss of his father.
Chief Promise Dog
Our office dog, Kimchi, is the daughter of our Founder, Alex Sheen. Her black and white colors match our brand and the essence of a promise perfectly. Promises are either kept or broken, there is no grey area. She loves to visit our rooms throughout the day for progress updates and official petting time. Kimchi spends her afternoons snoring on the office couch and dreaming of a world where everyone loved their fellow humans as much as they loved their pets. Kimchi is 12 years old, diabetic and a cancer survivor.
In her spare time, Kimchi enjoys snoozing, giving kisses, bringing each of us toys and cuddling.
Chief Operating Officer & VP of Character Education
Kay Spatafore joined because I said I would in July of 2018 as the VP of Character Education. Kay is a seasoned educator with experience in educational administration, curriculum development, management, coaching and mentoring, and classroom instruction. Most recently, Kay was the Director of Programming for an educational nonprofit in Cleveland, OH where she developed programs for Middle school, high school, and parent engagement including internship programs and summer camps.
Kay is a native of Ohio but spent much of her adult life in California, where she was the Director of Fine Arts at a large southern CA high school. In that role, she participated in the development of state curriculum, created a Mentor teacher program, and pioneered programs in the Arts and classroom education.
In her spare time, Kay connects with her adult children, Dylan, Taylor, Katherine and Rhys, reads, writes, builds things and spends time outdoors with her two furry kids, Leo and Tug.
Heidi Bermudez – Martin
Executive Assistant to the Founder
Heidi Bermudez – Martin joined because I said I would in September of 2019 as the Executive Assistant to the Founder. Heidi is a highly experienced executive assistant, project coordinator and corporate trainer.
Prior to coming to because I said I would, Heidi was an Inflight Trainer for a major airline. She also worked 14 years with NASA Glenn Research Center in Cleveland, Ohio in various administrative, educational and public relation roles.
As a native of South Lorain, Ohio, Heidi knows the need to inspire others to make positive changes for the betterment of their future. When she learned about because I said I would’s mission to better humanity through promises made and kept she knew it was something she must become involved with.
In her spare time, Heidi loves spending time with her adult children, Sinead, Hector Jr. (Chino), granddaughter Olivia, and teacup Chihuahua Roxy.
Director of Speaking Engagements
Director of Content Development
Paul likes to think of himself as a storyteller, and it’s through that lens that he views his work developing and refining Character Education content for a global audience. With a degree in Visual Communication and 10 years under his belt in the design industry, Paul’s mission is to lend his broad experience toward communicating the message of because I said I would by any means necessary, including print materials, web development, video production and animation.
Paul lives in Cleveland Heights, Ohio with his wife Mercedes and his best friend Rufus.
Senior Program Impact Manager
Cassie is a Senior Program Impact Manager at because I said I would. She manages special projects, assists with Chapters across the country, developing relationships, leading meetings and weekly calls, and streamlining processes. Cassie received a degree in Apparel Merchandising and Product Development with a minor in Marketing from Bowling Green State University in 2013. Having worked in sales and merchandising for some time, she greatly enjoys being able to use her knowledge to work for an organization that helps others and can truly make a difference.
As a native of Lakewood, OH, Cassie heard of the movement by chance, stumbling upon our previous location on Detroit Ave. Looking up the movement online led to many hours watching promise stories and she joined the because I said I would team in September of 2015.
In her spare time she enjoys reading and spending time with family and friends.
Monyett is the Fulfillment Manager at because I said I would. She helps execute functions related to order processing, order shipment, and product management.
Prior to joining the organization full time, she was a volunteer and is a former adult chapter member.
Program Impact Manager
Abby brings her experience working with high school students and developing curriculum to her role as Program Impact Manager at because I said I would. Her work involves developing relationships with student leaders and advisers, streamlining processes, and leading meetings and weekly calls. She was drawn to the movement because of her commitment to bringing Social Emotional Learning (SEL) and leadership training to students at a critically formative time in their lives.
Abby received her Bachelor of Arts from Boston College, majoring in Secondary Education and English. Prior to joining the team at because I said I would, Abby taught English at St. Vincent-St. Mary High School in Akron where she also advised students in the Student Ambassadors Program and Competitive Creative Writing Team.
Abby lives in Ohio City with her fiancé, Keith, and cat, Frank. In her spare time, Abby enjoys adventuring outdoors, traveling to exciting places, cheering on the Cleveland Indians, and trying as many local restaurants as possible.
Interested in joining our staff?
Check out our open opportunities!
Meg is an Office Associate supporting staff with data maintenance, order processing, speaking engagement logistics, inventory management, product forecasting, vendor research and office upkeep. Initially a volunteer, Meg was drawn to because I said I would with a deep belief that promises made and kept build stronger relationships and reduce suffering. Meg makes a meaningful impact by serving the organization with her years of work, volunteer and life experience.
Born and raised in Cleveland (Lakewood to be more specific), Ohio, Megan Franciscus graduated Lakewood High School and went on to obtain her Bachelor of Arts from Kent State University in International Relations.
While at Kent, she studied abroad in Geneva, Switzerland where she interned at the United Nations during the International Human Rights Commission and studied French.
After college, she married and had 3 daughters. Working part time, to be able to be home with her children, she began doing accounting for local small businesses. The years flew by and now Megan now has more time on her hands to work outside the home.
Megan joined Because i said i would in the late summer of 2019 as Bookkeeper.
She is thrilled to be a part of the Because i said i would team. As she put it, “Being here brings me back full circle to my fundamental roots in human rights and humanity. I couldn’t be happier!”
Sung is an award-winning beatbox artist who has been exploring music with the human voice for over 13 years. Equipped with nothing but a microphone and a loop pedal, he samples his voice to produce high energy live beatbox music without any pre-recorded background music.
A veteran performer and 2014 Apollo Night Champion at the world famous Apollo Theater, Sung joined the because I said I would team with the purpose of artistically conveying the importance of a promise through his music. Sung often joins Alex in speaking engagements, using his musical talent to entertain audiences and as tool to further spread our message.
Sung currently lives in NYC. He enjoys showcasing his craft on YouTube and works tirelessly to push the boundaries of what is possible with the human voice.
Interested in joining our staff?
Check out our open opportunities!
Volunteers and Interns
Volunteers are the backbone of our organization. Since 2012 we have distributed more than 11.3 million Promise Cards to over 150 different countries. We have also started Chapters around the United States and have created 7 Character Education Lesson Plans which are free to download. This would not have been possible without our volunteers.
In 2014, Pat saw a newspaper article stating that because I said I would needed volunteers to count 10 cards that were being mailed to people who requested them. She has been volunteering ever since. Now Pat guides 2 wonderful groups of developmentally disabled adults who prepare the mailings. Pat states this is her favorite part of the week.
When she is not volunteering at because I said I would, Pat enjoys volunteering at other nonprofits, reading, selling her gem trees at craft shows and gardening.
Susan retired after many successful years as a human resources professional and wanted to remain involved with people. She heard about because I said I would after hearing Alex Sheen speak at Hospice of Western Reserve. Because I said I would kept her connected and involved in the mission. Every week Susan arrives at the office with a smile and ready to help out with promise cards, enter data and lend a hand anywhere.